On Tuesday, Apple posted it's sales results for their third fiscal quarter. The figures that seemed to be most anticipated during this call, were those of the Apple Watch. Somewhere, buried within the category known as 'Other', along with sales figures for iPods as well as accessories, are the figures for the watch.
Albeit somewhat in a grey area, the estimated sales figures, calculated by a number of reporters, tend to be anywhere from 1.9m to upwards of 3 million units shipped. Consider this a strong start for the smartwatch in it's first sales quarter, compared to the iPhone's first sales quarter (shy of 1.4m).
With 8,500 apps already available for the Apple Watch, it certainly does have some appeal to the end-user, as they'll be welcomed with a wide variety of apps available from the moment the watch hits their wrists. This number only looks to increase with the release of WatchOS 2 in the fall.
The first release of WatchOS has brought us limited access to the watch in development terms. Currently, the watch is more of a complimenting peripheral to the iPhone, with functionality lacking without access to the smartphone.
WatchOS 2 looks to change this, giving developers access to a lot more features and sensors, via APIs. Developers have been waiting for such functionality since the announcement of the Apple Watch, considering it's current limitations, and basic dependence on App Extensions rather than any sort of standalone code.
While little news is surfacing from companies at the forefront of iOS app development, you can bet that we can look forward to some real 'game-changing' apps being released for the watch in the fall.
While the sales figures do look promising, and with the upcoming OS release, there definitely are more and more reasons to consider looking at Apple Watch development if you haven't already, but is it really enough? After all, it's another Storyboard to work with, another set of Interface Guidelines to read and adhere to, and communication between smartwatch and smartphone that has to be considered if working with a multi-platform app.
Well, the demand for Apple Watch was, and still is, quite incredible. Initial supplies were sold out through Apple's pre-order system in a number of hours, and an online-only purchase process lasting from April up until the end of June. It's only since then, that consumers have been able to walk into an Apple Store, and purchase an Apple Watch. While this could say a lot about issues with the supply chain (noting their previous issue with sapphire displays), it certainly does highlight the amount of interest the watch is getting.
With the holiday season rapidly approaching, we can only expect for those sales figures to steadily increase, again giving developers a greater incentive to develop for Apple's newest product.
Seeing as Swift 2.0 is upon us, we see development to be cleaner, faster, and more efficient. Combining the language with the upcoming version of WatchOS, we can expect for the Apple Watch to run a lot smoother, and be more pleasing to the consumer while using it during their day to day lives.
I for one feel the watch is going to be worth watching if you aren't already. And developers, maybe have some ideas up your sleeve, ready for when it's time to jump on the Apple Watch bandwagon. After all, it's another platform to advertise your talents, and be rewarded by them.